Psychological science and evidence power our platform. Developed with experts
and clinicians, safeguarding and ethics are at the heart of everything we do.

Using psychological tools, theory and research, our science underpins the Unmind approach and supports wellbeing in an accessible and effective way.

What makes us different? Our unique mix of specialisms, from clinical to organisational psychology, plus robust science and clinical rigour.

Our psychological approach

Our approach is informed by our expertise in three key areas

Clinical/Counselling Psychology

This seeks to understand, prevent and relieve psychological distress and enhance wellbeing.

  • Our psychologists shape how we talk about mental health.

  • Content and products are developed using ethical guidelines and clinical governance. 

  • We use therapeutic, evidence-based models and tools like Cognitive Behavioural Therapy (CBT),
    Acceptance Commitment Therapy (ACT) and mindfulness-based interventions.

Positive psychology

Aka the science of human flourishing – to help people improve their health, and live a more fulfilled life.

  • Our experts apply psychological theory to real environments, which can help people thrive.

  • Interventions complement clinical psychology to enhance wellbeing.

  • We use evidence-based frameworks, like PsyCap, PERMA and strengths-based approaches.

Organisational psychology

This explores how systems and environments can play a role in our wellbeing.

  • Organisational psychology focuses on wider working culture and environments.

  • It informs how we tackle issues and identifies the most effective interventions to build happier, healthier workplaces.

  • Subject areas include the demands-resource and organisational justice models of employee wellbeing.

How we walk the talk

From product development to client engagement and communications, psychological expertise is key to every part of the Unmind platform.


We apply our psychologically-driven wellbeing strategy in-house to support Unmind employees. We don’t just talk the talk, we walk the walk.

Content and product

We develop our content and products in collaboration with experts and apply the best scientific and clinical knowledge to each part of our platform.

Client success

Our experts run bespoke workshops, training and client communication, and work closely with our Client Success team.


Responsible comms that challenge mental health stigma. We give a platform to people with lived experience in a safe and ethical way.


Our User Research and Research teams follow strict ethical guidelines, and evaluate the impact of everything we do. It’s why we’re industry-leading.

User support

We respond compassionately to every user who contacts us with difficult feelings, queries or concerns, using our clear, in-house clinical guidelines.

“As a content creator, collaborating with Unmind is always an opportunity for mutual growth. They seek to learn the most up-to-date research to help make a positive impact on wellbeing. They look for novel solutions and take a truly holistic approach to mental health.”

Dr Hazel Harrison

Clinical Psychologist and Founder of ThinkAvellana

see more from science

The Unmind Lab
How we talk
Putting the theory to practice
That's the science behind Unmind. To see how we bring it to life in the platform, book a demo. We'd love to show you.