Launching Unmind #3: How Entain framed the benefits of a healthy mind

Entain launched Unmind in April 2020. From the get-go, they clearly integrated the platform into the employee experience, using internal content and collateral to promote the benefits of nurturing mental health. Here’s how they did it. 

In posts one and two of this series we looked at how Virgin Media and M&S rolled out Unmind with a splash among their organisations. This post shines a spotlight on Entain's approach to raising awareness of the importance of promoting mental health, and how the Unmind platform can help its workforces to do so.

How to look after your mental health

Entain (formerly GVC)’s ambition is to be the safest and most trusted betting and gaming company in the world. With over 24,000 employees across five continents, the Entain workforce are united under a passion for ‘Good Entertainment’. In order to deliver great customer experiences, the organisation knew it had to first deliver great employee experiences – and that starts with the wellbeing of its teams.

When launching Unmind, Entain did an outstanding job in framing the benefits of nurturing a healthy mind. They used the power of design to create co-branded infographics and brochures to explain the proposition in a way that’s visually stimulating and engaging. By providing a foreword about Unmind from a company director, they also evoked an element of trust and authority.

Outlining the benefits and features

Following the compassionate intro letter from Steve Howells, Group HSSE Director, Entain go onto clearly outline not just the features of Unmind, but the benefits too.  

Platform engagement

Thanks to this brochure, the clear instructions, and ongoing collaborative efforts between our Client Success team and the Wellbeing leaders at Entain, their employees have really taken to the platform.

• They've tuned into over 105,000 minutes of our mental wellbeing Tools
• 14% of their entire workforce have signed up, with 96% of those regularly active. 
• Popular tools include Sleep, Daily Boost, and Uplift.

An ongoing campaign for cultural change

Read the full case study to see how M&S, Virgin Media, and Nationwide also launched Unmind to promote mental health among their workplaces.

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